The business category features all blog posts related to all forms of business, from start-ups to entrepreneurs and conglomerates. Most post refer to the business world of translation and localization though.

Smart Business Show, Calling all Exporters

Smart Business Show

Smart Business Show: RDS, Dublin, 22nd to 23rd of April 2015

Smart Business Show for Exporters

If you are exporting or simply thinking about it then this is a great opportunity to learn from the experts in the industry.

The team at STAR Translation are attending the SMART Business Show. Our knowledgeable sales team will be on hand to give advice on best practice for translation and how to make the most of your translation projects. We translate into more than 70 languages, helping you reach out to new markets around the world.

Come visit us at the world-class event of the year, the Smart Business Show, as it comes to the RDS in Dublin from the 22nd to the 23rd of April.

We’ll be at STAND C6, exhibiting over the busy two-day show. Come and say hello!

The event boasts a great line-up of keynote speakers. There are talkzones delivered by industry experts presenting insightful advice in the areas of

  • cloud technology
  • online security
  • e-Commerce
  • digital marketing
  • social media
  • SEO and PPC
  • intellectual property

Visitors can engage with potential customers and suppliers, network and become inspired by world-class business leaders.

Smart Business Show is about engaging, discovering and being inspired. It’s about doing business.

The STAR Team

STAR Celebrates International Women’s Day

International Women's Day, the women of STAR Translation

The Women of STAR Translation, Dublin. Left to right: Serena, Ana, Fabienne, Lucie, Justyna, Imelda, Uriell & Elise

On the 8th of March, businesses and governments will celebrate International Women’s Day. It’s a day set in place to respect the contributions and achievements women workers have made in the past and in the modern world today.

Many countries celebrate and appreciate the various economic, political and social achievements all women have made to society.

The Women of STAR Translation

In honour of International Women’s Day, STAR Translation wants to promote the awareness of how important it is to have women in the workplace. The majority of our team of project managers are professional, skilled women. They work with our customers and translators to deliver quality translation services everyday. This year’s theme for International Women’s Day is #MakeItHappen. Show your support for Women and equality in the workplace!

The History

Although the day itself has many varying beginnings, the first ever recorded occurrence of a Women’s Day took place on the 28th of February 1909 in New York City. It was organised by the Socialist Party of America, and was primarily in remembrance to a similar strike a year earlier in 1908 by the International Ladies’ Garment Workers’ Union. All other marches, protests, conferences and strikes that followed the precursor of 1909 were never held on the 8th of March.

On the lead up to 1914, not one Women’s Day celebration happened on the 8th of March. However, in 1914, International Women’s Day was held on the 8th of March, possibly because that day happened to be a Sunday.

All Western countries mark the 8th of March as International Women’s Day. The 1914 observance of the Day in Germany was dedicated to women’s right to vote, which the German women did not win until 1918. During the early 20th century, many women fought hard for their rights as equal citizens. At STAR, we want to show our support for women in the workforce.

Women’s Rights

The United Nations has a dedicated website on Women’s Rights, its history and what’s happening now. You can also get involved in Women’s Rights through the official International Women’s Day website.

The STAR Team

How Big is a Global Company?

How big is a global company?

How big is a big company?

Global Companies

There are many interesting facts we come across in our business dealings with global companies.

An interesting question is what exactly does it mean to be a global company? STAR Translation has 44 offices on 5 continents and employs some 900 people. Are we a big company?

For fun, we had a look at one of the largest brands in the world, that is, “McDonald’s”. McDonald’s has an astonishing 36,302 stores in 119 countries. That’s truly global! In fact, it’s hard to find a country without one: McDonald’s-less nations!

The company employs some 1,924,035 people. Imagine trying to manage that! Taking into consideration that each country has its own laws, cultures etc. It’s certainly amazing how they keep their brand consistent throughout the world. If you go to a McDonald’s in France, the experience is virtually the same as a McDonald’s branch in the USA. Their management systems are commendable — they serve some 60 million customers every day.

Aside from McDonald’s, who else has the largest number of employees in the world?

According to Wikipedia, the largest employer in the world is the US Department of Defence, or “defense”, as an American would spell it, with approximately 3.2 million members of staff. If we just look at commercial companies however, Walmart wins hands down with 2.2 million employees. It’s interesting that Walmart is similar in size to the US Army.

And outside the US, the two largest employers in the UK are Tesco (597,784) and the private security company, G4S with 620,000.

How does your business stack up?

Some interesting facts:

  • Fun McDonald’s facts
  • McDonald’s sells more than 75 hamburgers every second
  • If you’re a production manager consider this: “Americans alone consume one billion pounds of beef at McDonald’s in a year — five and a half million head of cattle.”

The STAR Team

Source: Business Insider

Black Friday, Explained

What is Black Friday?

What is Black Friday?

Just what is Black Friday?

To understand it, we need to look at the American national holiday of Thanksgiving. Thanksgiving takes place on the fourth Thursday of November and marks the beginning of the holiday season in the U.S.

First Coined

The term “Black Friday” was first coined in Philadelphia by the State Police Department there and was used to originally describe the heavy pedestrian and vehicle traffic which would occur the day after Thanksgiving. Black Friday had been used before the 1960s and its use spread throughout the U.S. around 1975 and onward.

Another Explanation

It had been seen as busy shopping day during the 1960s and stretching into the 2000s. Thus, over the years, another explanation was offered: retailers operated at a financial loss from January through November or “in the red” as it was known. And “Black Friday” indicated when they turned a profit or “in the black”. A term that started off with a negative connotation eventually went on to become a positive. This is the “Black Friday” we’ve come to hear about as we browse online stores.

Shopping Craze

Many retailers in the States were commonly known to open as early as 06:00 in the morning. But since 2011, stores such as Macy’s, Walmart, Kohl’s, Best Buy and Bealls went even further by opening as early as 05;00, even 04:00! Offering deals and promotions to early shoppers hoping to grab bargains for Christmastime has become something of a tradition in America. Even UK and Irish retailers, both on the streets and online have adopted this shopping experience craze.

Have you been affected by “Black Friday”? Let us know what you think in the comments box below.

The STAR Team

2014 Irish Exporters Association Awards

Irish Exporters Association Awards 2014

Irish Exporters Association Awards 2014 — sponsored by Enterprise Ireland

Irish Exporters Association Awards 2014

If you’re an exporter here’s a great opportunity to have your company recognized.

Enterprise Ireland is one of the sponsors of the 2014 Irish Exporters Association Export Industry Awards, which is now open for nominations.

There are 11 categories covering different sectors and a range of stages of development and size of a company. One example is for early stage Irish companies that have surpassed export expectations over the last two years.

It is open to Irish companies in any sector

  • who export goods or services developed in Ireland
  • who have been in business for at least two years
  • who are between one and three years into their export journey
  • and are able to demonstrate a clear export strategy

Judges will consider both criteria

  • Product Innovation
  • and Disruptive Innovation

View all the details of the awards and criteria on the Irish Exporters Association website.

Closing date for applications is the 30th of October 2014.

The STAR Team

STAR At Localization World 2014

Our team recently attended the Localization World conference at the Convention Centre in Dublin. It was an amazing conference with visitors from around the world. The event had nearly 700 attendees from the global translation industry covering some 46 countries.

STAR at Localization World 2014, Dublin

It was an amazingly multicultural event. Some 22% of the visitors were from the USA. The conference ran from the 4th through the of 6th June. The event had both an exhibition and many seminars and talks on translation, localization and technology for the localization industry.

As a leading provider of translation services and technology, STAR was delighted to be exhibiting at the conference. We had our teams from Dublin and Switzerland at the show.

Petra and Damian at Localization World 2014

Petra Singer and Damian Scattergood from STAR at Localization World 2014.

Ulrike and Petra enjoying Dublin by night

The team enjoyed a fantastic walk and night-time view of Dublin city outside the conference centre.

Petra and Ulrike at the convention centre in Dublin

Ulrike Von Salviati and Petra Singer from STAR at the Localization World conference, Dublin.

The STAR Team

Mergers and Acquisitions: Current Trends, Strategies for Technology

Damian Scattergood at Google Docks

Damian Scattergood at Google EMEA / Google Dublin

Mergers and Acquisitions: Strategies for Technology

Recently we had the good fortune of being invited to the Google EMEA offices in Barrow Street, Dublin to hear from Pagemill Partners on exit strategies, the investment bankers on current trends in technology M & A (mergers and acquisitions).

Charles Welch and Matt Sasche, Pagemill’s managing directors, shared their experience of M & A activity both in the Valley and in Europe over the last few years.

Interestingly, they mentioned that while the media papers report big M & A activity such as Facebook et cetera, the majority of mergers and acquisitions (some 80% plus) isn’t public. We only hear about the big deals.

M & A activity is still very strong in the US and continues to grow. Since the beginning of 2007, 92% of M & A transactions have occurred between €10M and €500M.

Interest software and services and application software currently make up over 50% of M & A transactions and 75% of private investments worldwide. This is good news for a lot of Irish startup technology firms.

European equity investment is still very steady compared to US investment. Over the last 3 years, companies backed by the European VA have closed approximately €21B in equity investments. Early stage investments in Europe continue to be strong.

Exit Strategies:

In terms of developing an exit strategy, companies need to consider a number of factors…

What motivates the acquirers?

  • Higher stock price
  • Top-line growth
  • Users
  • Penetration into new markets
  • New technology / fill product gaps
  • Margin improvement
  • Enable cross-selling / customer synergies
  • IP Patents
  • Enhance technical team

What do sellers want and need?

  • See developed technology succeed in market
  • Liquidity in a high value exit
  • Established brand
  • Greater financial resources
  • Sales and marketing infrastructure and scale
  • Broader product portfolio

How do people value companies?

Traditionally, there are a number of core factors that drive M & A valuations:

  • Participation in a large thriving market
  • Ability to articulate synergies
  • Providing business visibility
  • Disruptive technology (relevant to the market today)
  • Proper IP protection
  • Strong financial position
  • Execution of an effective M & A process at the optimal time!
Damian at the Google podium

The Google Podium / Google Dublin

M & A Advice

Charles continued to give specific advice to Irish hi-tech startup companies on M & A (mergers and acquisitions).
A key element is to maintain and leverage local relationships and get on the “Silicon Valley radar” early.

A number of the major internet players are based here in Ireland: Google, Facebook, LinkedIn, Twitter, Dropbox, Amazon and eBay. Therefore you should start working on relationships with them now. They are local. This makes them easy to contact and start building contacts with. “It is useful to place Silicon Valley into your plan. Having an office there also helps”,  Charles stated. It’s important for investors to be able to engage with you. Having an office that’s located in close proximity to theirs allows them to see you in action. If you happen to have a small team in the US, that can really help a lot. It also shows commitment to the market.


An easy way to start building a relationship is through partnering; a number of big M & A deals happened as a result of this process over the last few years. It allows a partner to try before they buy. If the company sees the deal working they are more likely to invest heavily in it to make it happen and for it to grow faster. Remember, they are after scale.

Charles also warned tech start ups to be wary of the “I want to be bought and not sold” mantra.

Many technology acquirers are more reactive than proactive. Whilst they have a shopping list of targets to acquire, nothing happens without some form of external catalyst (i.e. the partnering business getting involved). Be proactive, to kickstart deals. Taking a proactive approach can increase the value of your deal.

Charles is the managing director of Pagemill Partners. They are investment bankers that specialise in mergers and acquisitions. If you want to contact him to learn more about Pagemill Partners, or want to sell your hi-tech company, he can be reached at the following details.

Pagemill Partners

1950 University Avenue, Suite 400, East Palo Alto, California 94303, United States • Phone: +1 650 354 0000

Visit PMIB for more information

The STAR Team

Meet us at Localization World Dublin 2014

Localization World Dublin 2014, conference and exhibits

Localization World: Conferences and Exhibits

STAR welcomes Localization World Dublin 2014

Join us at Localization World Dublin 2014 to learn about the latest trends and technology in the translation and localization business.

The conference will be held at the Convention Centre Dublin on Spencer Dock.

The Convention Centre Dublin (CCD) is Ireland’s newly opened world-class, purpose-built international conference and event venue. Completed in 2010, it is now recognized as one of the top four convention venues in the world. It’s an amazing place to do business.

Localization World is the premier industry event for translation and localization professionals worldwide. The Dublin event is in STAR’s hometown: less than one kilometer from our office.

STAR is one of the world leaders in translation services and multilingual information technology. We’re the developers of Transit NXT, the translation memory system and translation supplier to many global brands.

About us

  • CLM — STAR Corporate Language Management Solutions
  • Website Translation
  • Translation Workflow
  • Cloud Translation
  • Transit NXT — Translation Memory
  • GRIPS — Multilingual Content Authoring and Information Management

If you’re coming to Dublin for the expo, drop by to meet our team: we’re on STAND 42.

Conference Contact

Damian Scattergood at Localization World Dublin 2014

Damian Scattergood, Managing Director of STAR Translation Services

The STAR Team

Killer Landing Pages By Google

Google Breakfast Briefing: landing pages by Google

Landing pages by Google

Web designers and marketing gurus are always on the lookout for the next killer design for landing pages or home pages.

Getting new customers to your site and then having them buy, or convert […] is a tough challenge. Recently, Google held a presentation in the Foundry, part of Google’s EMEA HQ called Breakfast Briefing to share their best practice advice for website design.

Damian Scattergood, our managing director, attended and here’s what he learned…

Landing pages
Interestingly, the most important point about landing pages is that “Every page on your website is a landing page”. In terms of SEO and the copy on your website, you should consider every page as a landing page. People often consider a few pages as actual landing pages though. The logic is that at some stage, someone will land on any page of your website. What will they do when they get there? Every page should be a landing page and have a call to action on it.
Keep it simple
Google advised that all web pages should be simple and to the point. Don’t talk about how brilliant you are. Nobody really cares. They came to your page for a reason; if they want to buy a washing machine, they’ll need to know the price, credit terms and how to buy it. That’s it! They can drill down into other pages if they want more information. Don’t overcrowd your pages with text either. We were shown an example of a dentist’s website that talked about where they were located and how great the clinic is however, the site didn’t mention anything about teeth.
Use simple graphics
When it comes to web design, keep the images strong but limited. On an obvious note, it takes ages to download lots of images which makes users frustrated. Design your site yo be simple, giving a general idea means that it’s clear and easy for users to find what they want and how to do it.
CTA (Call to action)
Make sure all your pages have clear call to action buttons. Just one is sufficient. Two at maximum. Make it easy for your customers to read your text by keeping it short and straightforward. Make the site easy to navigate so that they can find the next step in the process. Do you want them to call , email or send something to you?
Short web pages
In today’s busy world, people don’t have time to scroll down 2 to 3 pages to get to the information they need. It should always be visible. On smartphones this is even more important; keep your pages short and to the point.
Use bullet points
Bullet lists are easy to read. If you have lots of information on features of the products / services you sell, then list them as 1, 2, 3… It’s easy to read and to the point. Long descriptive passages aren’t read anymore. Keep bullet points on one line. Don’t turn them into “bullet paragraphs”.

We hope this helps you on the way to improving your landing pages and getting the conversions you need.

The STAR Team

STAR Translation attends Blanchardstown Jobs Fair

Damian and Keith at the Blanchardstown Jobs Fair

Damian and Keith at Blanchardstown Job Fair, Dublin

Following another successful year of growth, STAR Translation in Dublin is continuing to hire new staff.

STAR at Blanchardstown Jobs Fair

Keith McManus and Damian Scattergood recently attended the Blanchardstown Jobs Fair seeking to hire new telesales people for our sales team. We help companies in Ireland and the UK expand their businesses around the world.

We translate documents and websites, and are interested in hiring sales people to sell translation services. If you are interested in working for us, visit our latest sales vacancies on our Jobs page.

Sales Jobs

It was an amazing day that saw thousands of visitors attend. The event was organised by Joan Burton, the minister for the Department of Social Protection. And it was covered by RTÉ News! Some of our eagle-eyed readers also spotted Damian Scattergood, our managing director on the news that evening.

Damian Scattergood on RTE News at the Jobs Fair in Blanchardstown
Keith discussing our sales roles at the Blanchardstown Jobs Fair

Keith discussing sales roles at Jobs Fair, Blanchardstown

The STAR Team