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Search Engine Optimization, keyword translation

Boost Holiday Sales with Keyword Translation

Search Engine Optimization, keyword translation

Maximize Sales this Christmas with Keyword Translation

Translate your Google AdWords campaigns

Capturing leads and getting those much needed conversions can be a difficult process. Your AdWords campaigns are generating conversions, but are you reaching enough potential customers?

If you take your top performing ads and translate them, this will give your marketing campaigns a wider, international audience. Speaking to new customers in their language is the best way to bridge the gap. All you need now is to convert them to sales.

Start Translating

Before we begin translating the entire ad campaigns, we take your current keywords, translate them and search volume data and trends with the target country. This helps us to see if the selected keywords are appropriate and if they are popular*.

Once we have built up a list of effective keywords, we translate your campaigns’ ad headlines and descriptions. We also translate ad extensions such as call, callout, and sitelink extensions.

What You Have To Do

We ask our customers for a number of things to kick-off the project. Here is what you have to do:

  1. Export the keywords you wish to translate
    • Click on the campaign, then click on Keywords tab and finally click on the Download report button
  2. Download as an Excel .csv file
  3. Repeat the above steps for Ads and Ad extensions

AdWords Download report button

  1. Tell us which language you want and the target country
  2. You can also include negative keywords in your report
    • Negative keywords make sure your ads do not show in unrelated search results
  3. Contact our sales team and upload your CSV file for translation
    • Talk to a member of our professional sales team to get a free quote today!

*Based on average monthly searches

Graham O'Mahony, Blogger and Web Designer
Web Designer and Blogger
The STAR Team
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Introducing the new Search Console

New Google Search Console Announced

Introducing the new Google Search Console

Introducing the new Google Search Console

Google Search Console, Farewell Webmasters Tools

Google’s Webmasters Tools has been providing webmasters with useful features to help them make their websites more findable and useful for almost ten years.

But Google wants to rebrand and rename Webmasters Tools: Introducing the new Search Console!


Since change is always a good thing, well, most of the time, Google’s reason behind the rebranding is that webmasters aren’t the only people who use the app. Inclusion is the keyword! As Google has stated, “the traditional idea of ‘webmaster’ reflects only some of you.” There are all kinds of webmaster out there from hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters as well.

The one thing they all have in common, apart from using Webmasters Tools of course, is the desire to make all their work available online.

Google posted this update on their Webmaster Central Blog on Wednesday 20th of May. They’ll also be rebranding the new Search Console over the coming weeks. Make sure to bookmark it for future developments on all things Google!

The STAR Team


Google Mobile-friendly Sites Rank Higher. Is your site ready?

Mobile-friendly sites ranked higher by Google

Mobile-friendly sites ranked higher by Google from 21st of April 2015

Mobile-Friendly Sites To Rank Higher

If you’re website is not mobile friendly, its web ranking will drop when Google’s new algorithm is implemented.

From the 21st of April, Google’s mobile-friendly test becomes a ranking factor in their mobile search engine.

Have you ever noticed the grey Mobile-friendly text beside the description of a website on a mobile device? Well that basically tells the user that the site is responsive: suitable for mobile use.

All mobile-friendly sites will rank higher in Google’s search engine for mobiles if they conform… Test your website using Google’s Mobile-Friendly Test. If you get the green light, then you’re OK.

If your site isn’t responsive or mobile-friendly (they’re pretty much the same thing), then talk to us today to have it designed for all devices. We not only translate websites and digital marketing material, but design websites for use on desktop, tablet and smart phone devices.

Stay ahead of the game with a clear, easy-to-navigate mobile-friendly website.

Talk to our team at the Smart Business Show this week…

Ask us about designing a mobile-friendly site for your business and translating it into any language.

The STAR Team

Google: Augmented Reality, Real-Time Translation

Machine Translation

New tech in machine translation, Real-Time Translation

Real-Time Translation Tool from Google

In January, Google released new features to its translate app.

Available on both iOS and Android platforms, the app can make on-the-spot translations using its Word Lens tool and text translations by inputting words or sentences manually. But this year, the app was updated with voice translation functions in 36 languages. Users can tap the mic button in the app and begin talking. It recognises multiple users and the language being spoken. Once the languages have been recognised, the app is ready is translate without the need to tap the mic button again. Impressive!

Word Lens

Word Lens tool from Google

Word Lens tool from Google

The Word Lens tool in the Google Translate app allowed user to take a photo of a piece of text, a road sign etc. and translate it accordingly. Now, all the user has to do it point the phone’s camera towards the object and see the translated text overlaid on their screen. This is referred to as augmented reality and Google acquired the technology in May last year when they bought the California-based tech firm, “Quest Visual“.

Prior to the augmented reality tech, the app required a data connection to fulfill a request to translate. But now, that’s not an issue. Word Lens can also translate from English to and from German, French, Portuguese, Spanish, Italian and Russian.

Closer to the Future

These futuristic features take us closer to turning our phones into something like the universal translators out of a Star Trek movie. Closer to a new age where language is no longer a social barrier for communicating new ideas, and to one another.

Often the hardest part of travelling is navigating the local language“, states Google Translate’s product lead Barak Turovsky. “Now Google Translate can be your guide in new ways…

Are you using it? Let us know what you think in the comments below.

The STAR Team

Medical Miscommunication

Medical Miscommunication in Translation

Medical Miscommunication

From Poor Handwriting to Google Translate, Medical Miscommunication

Doctors’ handwriting had always been considered a menace around medical wards and general practices until recently a new one surfaced: Google Translate.

Anyone who has ever resorted to using Google’s alternative machine translation tool, even for non-medical reasons, knows what confusion it can cause.And yet this hasn’t discouraged medical staff from using GT during treatments. Typically, medics have to make quick decisions about a patient’s condition where no interpreters are present. In rolls Google Translate. It’s quick and easy allowing medical staff to get the gist of what their foreign national patients were saying.

Lost in Translation

A survey was carried out for the purpose of understanding what GT would return after translating 10 common medical phrases. The auto-translated phrases were then back translated by native human speakers of those languages — the results revealed all sorts of horrors. In one particular case, the medical English word “fitting”, a past participle of “to have seizures” was used: a mistranslation by medical staff whereby the English read, “your child is fitting”, in Swahili, it became “your child is dead”.

Another slightly less terrifying one was the Polish translation of a suggestion offered to relatives of a patient who either deceased, or nearly — “your husband has the opportunity to donate his organs”. To Google Translate and this in turn becomes, “your husband can donate his tools”!

Many other phrases churned out almost poetic translations such as one into Marathi (an Indian language) which read, “your husband had a cardiac arrest”. GT came out with, “your husband had an imprisonment of the heart”. In Bengali, the phrase, “your wife needs to be ventilated” resulted in, “your wife wind movement needed”. Imagining doctors and nurses alike repeating these poetic phrases adds a little humour. Perhaps not so much for the patients and their families.

Google Translate cannot recognise the context of the sentence or phrase it is translating, which results in mistranslations. Anybody relying on GT for formal communication may well find themselves in trouble, despite the hilarity of some of its flaws.

Have you ever come across any embarrassing mistranslations? Share your stories with us in the comments below.

The STAR Team

Mergers and Acquisitions: Current Trends, Strategies for Technology

Damian Scattergood at Google Docks
Damian Scattergood at Google EMEA / Google Dublin

Mergers and Acquisitions: Strategies for Technology

Recently we had the good fortune of being invited to the Google EMEA offices in Barrow Street, Dublin to hear from Pagemill Partners on exit strategies, the investment bankers on current trends in technology M & A (mergers and acquisitions).

Charles Welch and Matt Sasche, Pagemill’s managing directors, shared their experience of M & A activity both in the Valley and in Europe over the last few years.

Interestingly, they mentioned that while the media papers report big M & A activity such as Facebook et cetera, the majority of mergers and acquisitions (some 80% plus) isn’t public. We only hear about the big deals.

M & A activity is still very strong in the US and continues to grow. Since the beginning of 2007, 92% of M & A transactions have occurred between €10M and €500M.

Interest software and services and application software currently make up over 50% of M & A transactions and 75% of private investments worldwide. This is good news for a lot of Irish startup technology firms.

European equity investment is still very steady compared to US investment. Over the last 3 years, companies backed by the European VA have closed approximately €21B in equity investments. Early stage investments in Europe continue to be strong.

Exit Strategies:

In terms of developing an exit strategy, companies need to consider a number of factors…

What motivates the acquirers?

  • Higher stock price
  • Top-line growth
  • Users
  • Penetration into new markets
  • New technology / fill product gaps
  • Margin improvement
  • Enable cross-selling / customer synergies
  • IP Patents
  • Enhance technical team

What do sellers want and need?

  • See developed technology succeed in market
  • Liquidity in a high value exit
  • Established brand
  • Greater financial resources
  • Sales and marketing infrastructure and scale
  • Broader product portfolio

How do people value companies?

Traditionally, there are a number of core factors that drive M & A valuations:

  • Participation in a large thriving market
  • Ability to articulate synergies
  • Providing business visibility
  • Disruptive technology (relevant to the market today)
  • Proper IP protection
  • Strong financial position
  • Execution of an effective M & A process at the optimal time!
Damian at the Google podium
The Google Podium / Google Dublin

M & A Advice

Charles continued to give specific advice to Irish hi-tech startup companies on M & A (mergers and acquisitions).
A key element is to maintain and leverage local relationships and get on the “Silicon Valley radar” early.

A number of the major internet players are based here in Ireland: Google, Facebook, LinkedIn, Twitter, Dropbox, Amazon and eBay. Therefore you should start working on relationships with them now. They are local. This makes them easy to contact and start building contacts with. “It is useful to place Silicon Valley into your plan. Having an office there also helps”,  Charles stated. It’s important for investors to be able to engage with you. Having an office that’s located in close proximity to theirs allows them to see you in action. If you happen to have a small team in the US, that can really help a lot. It also shows commitment to the market.


An easy way to start building a relationship is through partnering; a number of big M & A deals happened as a result of this process over the last few years. It allows a partner to try before they buy. If the company sees the deal working they are more likely to invest heavily in it to make it happen and for it to grow faster. Remember, they are after scale.

Charles also warned tech start ups to be wary of the “I want to be bought and not sold” mantra.

Many technology acquirers are more reactive than proactive. Whilst they have a shopping list of targets to acquire, nothing happens without some form of external catalyst (i.e. the partnering business getting involved). Be proactive, to kickstart deals. Taking a proactive approach can increase the value of your deal.

Charles is the managing director of Pagemill Partners. They are investment bankers that specialise in mergers and acquisitions. If you want to contact him to learn more about Pagemill Partners, or want to sell your hi-tech company, he can be reached at the following details.

Pagemill Partners

1950 University Avenue, Suite 400, East Palo Alto, California 94303, United States • Phone: +1 650 354 0000

Visit PMIB for more information

The STAR Team

Killer Landing Pages By Google

Google Breakfast Briefing: landing pages by Google

Landing pages by Google

Web designers and marketing gurus are always on the lookout for the next killer design for landing pages or home pages.

Getting new customers to your site and then having them buy, or convert […] is a tough challenge. Recently, Google held a presentation in the Foundry, part of Google’s EMEA HQ called Breakfast Briefing to share their best practice advice for website design.

Damian Scattergood, our managing director, attended and here’s what he learned…

Landing pages
Interestingly, the most important point about landing pages is that “Every page on your website is a landing page”. In terms of SEO and the copy on your website, you should consider every page as a landing page. People often consider a few pages as actual landing pages though. The logic is that at some stage, someone will land on any page of your website. What will they do when they get there? Every page should be a landing page and have a call to action on it.
Keep it simple
Google advised that all web pages should be simple and to the point. Don’t talk about how brilliant you are. Nobody really cares. They came to your page for a reason; if they want to buy a washing machine, they’ll need to know the price, credit terms and how to buy it. That’s it! They can drill down into other pages if they want more information. Don’t overcrowd your pages with text either. We were shown an example of a dentist’s website that talked about where they were located and how great the clinic is however, the site didn’t mention anything about teeth.
Use simple graphics
When it comes to web design, keep the images strong but limited. On an obvious note, it takes ages to download lots of images which makes users frustrated. Design your site yo be simple, giving a general idea means that it’s clear and easy for users to find what they want and how to do it.
CTA (Call to action)
Make sure all your pages have clear call to action buttons. Just one is sufficient. Two at maximum. Make it easy for your customers to read your text by keeping it short and straightforward. Make the site easy to navigate so that they can find the next step in the process. Do you want them to call , email or send something to you?
Short web pages
In today’s busy world, people don’t have time to scroll down 2 to 3 pages to get to the information they need. It should always be visible. On smartphones this is even more important; keep your pages short and to the point.
Use bullet points
Bullet lists are easy to read. If you have lots of information on features of the products / services you sell, then list them as 1, 2, 3… It’s easy to read and to the point. Long descriptive passages aren’t read anymore. Keep bullet points on one line. Don’t turn them into “bullet paragraphs”.

We hope this helps you on the way to improving your landing pages and getting the conversions you need.

The STAR Team

Google Chrome’s Hidden Easter Egg Tricks

Did you know that your Google Chrome browser contains a number of fun tricks, games and hidden gems?

In IT, it’s fairly common for software developers to leave a few little hidden gems in their code.

Discover Google Chrome’s Hidden Easter Egg Tricks

All you need to do is go to using your Google Chrome browser and try the following examples.

Fun Stuff

  1. Search for tilt or askew in Google — your screen display will actually tilt
  2. Search do a barrel roll or z or r twice and your screen will rotate by 360 degrees

Tilt, Google Chrome's hidden Easter Egg tricks


There are a couple of games hidden in your Google browser (make sure to use Chrome!)

  1. Search for Zerg Rush and a game starts with coloured Os attacking your search results. Click on them with your mouse to destroy them!
  2. Search for Atari Breakout in Google Images — you get the old 80’s game — way cool!

Atari Breakout, Google trick

Silly Stuff

  1. Search for any actor’s name followed by bacon number to get the Six Degrees of Kevin Bacon value
  2. Search the answer to life, the universe and everything, for Douglas Adams fans

Bacon Number, Google trick

IT Jokes

Stuff that IT people will find amusing.

  1. Searching for recursion — Google asks if the user meant recursion!
  2. Search for binary, octal, or hexadecimal — Google converts the number of results to binary, octal, or hexadecimal, respectively

Recursion, Google trick

There are many other Easter Eggs and jokes in Google products.

The STAR Team
Last updated: 26th of November 2015

Lao on Google Translate

Lao supported by Google Translate

Lao supported on Google Translate
Lao language added to Google Translate armoury.

Lao supported, Google Translate blog confirms

As of today, Google Translate now supports Lao. This makes it the 65th language supported by Google Translate.

Lao, or Laotian, is a tonal language of the Tai–Kadai language family.  It’s the official language of Laos and spoken in the north-east region of Thailand. There, it is usually referred to as the Isan language. We welcome new languages like this being added to software such as Google Translate, as it shows the world is becoming a more integrated community. Supporting more languages is something Google is always working on.

While machine translation isn’t perfect, it does have uses in terms of language gisting and aiding in basic communication.

Read the Official LAO press release from Google Translate.

The STAR Team

50 Changes to Google Search Engine

Changes to Google Search, March 2012

In March, Google made some 50 changes to the Google Search Engine — all positive and will have a huge impact on websites and current SEO.

The changes to Google Search include items such as:

  • Better indexing of profile pages. [launch codename “Prof-2”] This change improves the comprehensiveness of public profile pages in the Google index from more than two-hundred social sites
  • High-quality sites algorithm data update and freshness improvements. [launch codename mm, project codename Panda] Like many of the changes Google make, aspects of the high-quality sites algorithm depend on processing that’s done offline and pushed. In the past month, Google has pushed updated data for Panda
  • Live results for UEFA Champions League and KHL. Google have added live-updating snippets in search results for the KHL (Russian Hockey League) and UEFA Champions League, including scores and schedules. Now you can find live results from a variety of sports leagues, including the NFL, NBA, NHL and others
  • Tennis search feature. [launch codename DoubleFault] Google have introduced a new search feature to provide real time tennis scores at the top of the search results page. Try [maria sharapova] or [sony ericsson open]
  • Fresher image predictions in all languages. [launch codename Imagine2, project codename Suggest] Google recently rolled out a change to surface more relevant image search predictions in autocomplete in English. This improvement extends the update to all languages
  • Tweaks to handling of anchor text. [launch codename PC]. This makes for better quality link scores
  • Fewer undesired synonyms. [project codename Synonyms] When you search on Google, it often identifies other search terms that might have the same meaning as what you entered in the box (synonyms) and surface results for those terms as well when it might be helpful. This month they tweaked a classifier to prevent unhelpful synonyms from being introduced as content in the results set
  • Better handling of queries with both navigational and local intent
  • Better local results and sources in Google News
  • Improvements to Image Search relevance
  • Tweaks to language detection in autocomplete

For the full list of changes see Google Inside Search.

The STAR Team