How to use it’s and its correctly
The dreaded contraction! Fear not. The solution is a simple one to memorize the difference between it’s and its in your writing.
It’s is a contraction of it is or it has. Simple.
Example: It is always a pleasure to help you or it’s always a pleasure to help you.
Its is a possessive determiner.
Examples: John is ready to help the company grow its business; a baby in its mother’s womb.
Perhaps the easiest way to ensure you are using the correct word is to separate them; if you can say it is, then it’s [as a contraction] is the one to use.
The STAR Team
Other references:Oxford English Dictionary: its or it’s