Better English: It's not its, it's and its
Better English: difference between it’s and its.

What’s the difference between it’s and its?

Now there is a tricky question!

How to use it’s and its correctly

The dreaded contraction! Fear not. The solution is a simple one to memorize the difference between it’s and its in your writing.


It’s is a contraction of it is or it has. Simple.

Example: It is always a pleasure to help you or it’s always a pleasure to help you.


Its is a possessive determiner.

Examples: John is ready to help the company grow its business; a baby in its mother’s womb.

Perhaps the easiest way to ensure you are using the correct word is to separate them; if you can say it is, then it’s [as a contraction] is the one to use.

Other references:Oxford English Dictionary: its or it’s

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