Google Mobile-friendly Sites Rank Higher. Is your site ready?

Mobile-friendly sites ranked higher by Google

Mobile-friendly sites ranked higher by Google from 21st of April 2015

If you’re website is not mobile friendly, its web ranking will drop when Google’s new algorithm is implemented.

From the 21st of April, Google’s mobile-friendly test becomes a ranking factor in their mobile search engine.

Have you ever noticed the grey Mobile-friendly text beside the description of a website on a mobile device? Well that basically tells the user that the site is responsive: suitable for mobile use.

All mobile-friendly sites will rank higher in Google’s search engine for mobiles if they conform… Test your website using Google’s Mobile-Friendly Test. If you get the green light then you’re OK.

If your site isn’t responsive or mobile-friendly (they’re pretty much the same thing), then talk to us today to have it designed for all devices. We not only translate websites and digital marketing material, but design websites for use on desktop, tablet and smart phone devices.

Stay ahead of the game with a clear, easy-to-navigate mobile-friendly website.

Talk to our team at the Smart Business Show this week…

SMART  BUSINESS SHOW, THE RDS

We’ll be attending the Smart Business Show at the RDS from the 22nd to the 23rd of April. We’ll be at STAND C6 over the two day period. If you’re attending, ask us about designing a mobile-friendly site for your business and translating it into any language as well.

The STAR Team

Smart Business Show – Calling all Exporters

Smart Business Show

Smart Business Show: RDS, Dublin, 22nd to 23rd of April 2015

If your exporting or simply thinking about it – this is a great opportunity to learn from the experts in the industry.

The Team at STAR Translation are attending the SMART Business Show and our knowledgeable sales team will be on hand to give advice on best translation practice and how to make the most of your translation projects. We translate into over 70 languages – so can help you reach out to new markets around the world.

Come visit us at the world-class event of the year, the Smart Business Show, as it comes to the RDS in Dublin from the 22nd to the 23rd of April.

We’ll be at STAND C6, exhibiting over the busy two day show. Come and say hello!

The event boasts a great lineup of keynote speakers, talkzones delivered by industry experts presenting insightful advice in the areas of

  • Cloud technology
  • Online security
  • e-Commerce
  • Digital marketing
  • Social media
  • SEO & PPC
  • Intellectual property

Visitors can engage with potential customers and suppliers, network and become inspired by world-class business leaders.

Smart Business Show is about engaging, discovering and being inspired. It’s about doing business.

The STAR Team

Do you trust explicitly or implicitly?

Do you trust explicitly or implicitly?

Do you trust explicitly or implicitly?

It may be something you write in a letter or email to a dear friend, a confidant or a colleague at work, but some of us get a little confused.

We either write trust explicitly or trust implicitly. So what’s causing this confusion? Aren’t they both the same words!

Short answer is no, they’re not the same nor are they interchangeable.

The adverb, explicitly means, to be clear about something, leaving no room for question or doubt; to be clear in a detailed manner. While implicitly, another adverb, means to state something in a way that is not directly expressed. In other words, it is without question; it’s implied. If you can substitute absolutely for implicitly then you’re on the right track.

Therefore, if you say that you trust her explicitly then you trust her without a doubt. It’s a final decision!

It’s common to say trust implicitly, as your trust is so strong that it goes without saying. There’s no need to be explicit about trust. You’re not trying to avoid any confusion by stating it directly.

We found this short and easy to understand comparison between the two

The STAR Team

The Meaning of Easter

Meaning of Easter

Eggs-travagant!

For all of us nowadays, Easter is about chocolate eggs, feasting with family and friends and relaxing over a long weekend. But the real meaning of Easter and its word origins are over a millenium old.

It all started back in the 7th century AD with an English monk named Bede. He was quoted in his scriptures noting Ēosturmōnaþ, Old English for Month of Ēostre. That, translated in Bede’s time as Paschal month and was also an English month.

Easter, Ēostre & Ēastrun

In modern English, the term Easter, a cognate with modern German Ostern, developed from an Old English word that appears in the form Ēastrun, -on, or -an; but also as Ēastru, -o; and Ēastre or Ēostre. This month corresponds with April for which Bede was referred to it as “was once called after a goddess of theirs named Ēostre, in whose honour feasts were celebrated in that month”.

“The Sunday following the full Moon which falls on or after the equinox will give the lawful Easter.” — Bede

Etymology

Originally, the word denoted the Jewish festival of Passover, commemorating the story of the Exodus. In the 50s of the 1st century (150 – 160 AD), Paul, writing from Ephesus to the Christians in Corinth, applied the term to Christ, and it is unlikely that the Ephesian and Corinthian Christians were the first to hear Exodus 12 interpreted as speaking about the death of Jesus, not just about the Jewish Passover ritual! That’s were modern Christianity talks about the resurrection of Christ. And hence the fasting leading up until Easter time.

In most of the non-English speaking world, this feast is known by names derived from the Greek and Latin word, Πάσχα and Pashca, respectively. Pascha is derived from Aramaic: פסחא, A cognate to the Hebrew word, פֶּסַח (Pesach).

Now, where’s that chocolate egg of mine? It’s time to feast!

The STAR Team

What’s the difference between specially and especially?

Learn English

Differences Between Specially & Especially

It’s probably not something you put much thought into, and just went with whatever sounded right to you. But there are subtle differences between both words.

Instead of just diving in and explaining these differences, let’s start with some sample sentences. Can you tell us if they’re correct or not?

  1. I don’t want to be treated especially.
  2. It’s difficult to learn a new language, especially when you’re older.
  3. The service at the hotel was specially good.
  4. His speech was written specially for this occasion.

Which ones would you like to change?

The Explanations

Figured them out yet? If not, then perhaps the definition of each will help…

Both are adverbs; they are not interchangeable, although in some instances they can be reversed.

Specially
Used to mean for a particular purpose

Examples (of specially in use):

  • This shower gel is specially designed for people with sensitive skins.
  • This computer programme is specially for children with learning difficulties.
  • My father made this model aeroplane specially for me.
Especially
Used to mean above all or particularly
Often used before adjectives; meaning particularly

Examples (of especially in use):

  • These butterflies are particularly noticeable in April and May, especially in these meadows.
  • You’ll enjoy playing tennis at our local club, especially on weekdays when it’s not so busy.
  • The road between Cairo and Alexandria is especially dangerous at night.
  • It’s a bit nippy, but it’s not especially cold for this time of year.

Special – Especial

The adjective especial is rarely used today. It’s only use is confined to particular contexts where it collocates with nouns, e.g. especial interest, especial value. Especial is only used to emphasize the exceptional value or nature of what is is describing.

The other adjective special means important, or something that is different from the norm.

Examples (of special in use):

  • You’re a special person…
  • On special occasions…
  • In special situations…
  • She is a special adviser…
  • Special effects
  • Special offer!

The Answers

Feeling learned! Do you have your answers at the ready?

At the beginning, we asked you which sample sentences are correct and which ones aren’t…

  1. Incorrect: it’s specially NOT especially
  2. Correct: it’s especially
  3. Incorrect: it’s especially NOT specially
  4. Both: it’s correct to use both adverbs in that example, but it’s common to use especially!

Examples of use from the BBC’s Learn English courses

The STAR Team

International Day of La Francophonie

International Organisation of the Francophonie

International Organisation of the Francophonie

Celebrate the International Day of the Francophonie (Journée internationale de la Francophonie) with us! Our office in Dublin employs skilled native French project managers among other nationalities. Therefore, in honour of the French language and culture and to appreciate our French team in-house, we would like to give you a little background information on this day.

The Organisation

The International Organisation of the Francophonie (IOF) is an organisation responsible for the promotion of not just the French language and culture, but humanist values: democracy and human rights, throughout the world. Its head office is based in Paris and it has four permanent representations in:

  • Addis Ababa, Ethiopia (the African Union and at the United Nations Economic Commission for Africa)
  • Brussels, Belgium (the EU)
  • New York, USA
  • Geneva, Switzerland (the UN)

Also, the IOF has three regional offices located in West Africa; Central Africa and Indian Ocean and Asia-Pacific). Each office is located in Lomé (Togo), Libreville (Gabon) and Hanoi (Vietnam), respectively. And with an additional two regional antennas in Bucharest, Romania and Port-au-Prince, Haiti.

The French Speaking World

Observed annually on the 20th of March, the International Organisation of La Francophonie was created in 1970.

Its mission is to embody the active solidarity between its 80 member states and governments (57 members and 23 observers)

Their website aims at enabling its users to:

  • Discover the extent of the IOF’s vitality and wealth, its diverse cultures, accents and partner languages
  • Inform of the IOF’s latest political activities and to promote peace, democracy and human rights worldwide
  • Learn about the cooperative measures to promote the French language, cultural diversity, sustainable development, education and training
  • Surf the Web more easily using RSS feeds and to discover all the French language resources available online
  • Access a database comprising thousands of photos, videos and audio content

Visit the International Organisation of La Francophonie for all the latest information.

Francophonie in Ireland!

The French Embassy in Ireland has a page dedicated to the IOF. There, you can discover events happening around the country involving the French language and culture.

Interested in the French language? Then why not leave us a comment in French!

You can also engage with others on Twitter using #francophonie.

The STAR Team

Saint Patrick’s Day 2015

Happy Saint Patrick's Day

Happy Saint Patrick’s Day

This year’s Saint Patrick’s festival will kick off on Saturday 14th of March up to the day itself on the 17th of March.

The Irish government established the festival of Saint Patrick’s in November 1995. Their aim was to be among the greatest Saint Patrick’s festivals that take place around the world. One of which that the ‘owners’ of St. Patrick’s Day (and the festival alike), the Irish people, could be proud.

Saint Patrick’s is the only national holiday that is celebrated in more countries than any other. It’s a day when everybody, no matter what background, wants to be Irish!

Why the festival was established

Patrick’s Day and festival was started to rank among all of the greatest celebrations in the world. Just as the Chinese New Year is celebrated the world over, so too is Patrick’s Day. The festival creates an excitement throughout Ireland and inspires innovation, creativity, grassroots involvement, and marketing activity for all businesses.

It helps involve, provide opportunity and motivation for all those who claim Irish descent, and those who sometimes wish they were Irish, to attend and join in the imaginative and expressive celebrations. The festival aims at projecting an accurate image of Ireland to the world, and one that is seen as a creative, professional and sophisticated country that can appeal to everyone.

Plan your Saint Patrick’s Day & Festival with the numerous events taking place throughout Ireland. As usual, the Saint Patrick’s Day parade comes to life on the 17th of March.

Useful Irish Language Resources

We have lots of free Irish language phrases for you to start learning:

Get a quote on Irish Translation Services for you next project.

The STAR Team

Know your Irish Public Holidays

STAR Celebrates International Women’s Day

Women of STAR Translation

The Women of STAR Translation, Dublin. Left to right: Serena, Ana, Fabienne, Lucie, Justyna, Imelda, Uriell & Elise

On the 8th of March, businesses and governments will celebrate International Women’s Day. It’s a day set in place to respect the contributions and achievements women workers have made in the past and in the modern world today.

Many countries celebrate and appreciate the various economic, political and social achievements all women have made to society.

The Women of STAR Translation

In honour of International Women’s Day, STAR Translation wants to promote the awareness of how important it is to have women in the workplace. The majority of our team of project managers are professional, skilled women. They work with our customers and translators to deliver quality translation services everyday. This year’s theme for International Women’s Day is #MakeItHappen. Show your support for Women and equality in the workplace!

The History

Although the day itself has many varying beginnings, the first ever recorded occurrence of a Women’s Day took place on the 28th of February 1909 in New York City. It was organised by the Socialist Party of America, and was primarily in remembrance to a similar strike a year earlier in 1908 by the International Ladies’ Garment Workers’ Union. All other marches, protests, conferences and strikes that followed the precursor of 1909 were never held on the 8th of March.

On the lead up to 1914, not one Women’s Day celebration happened on the 8th of March. However, in 1914, International Women’s Day was held on the 8th of March, possibly because that day happened to be a Sunday.

All Western countries mark the 8th of March as International Women’s Day. The 1914 observance of the Day in Germany was dedicated to women’s right to vote, which the German women did not win until 1918. During the early 20th century, many women fought hard for their rights as equal citizens. At STAR, we want to show our support for women in the workforce.

Women’s Rights

The United Nations has a dedicated website on Women’s Rights, its history and what’s happening now. You can also get involved in Women’s Rights through the official International Women’s Day website.

The STAR Team

Sweden Sans — National Font for a Modern Country

Sweden Sans

Sweden Sans Typeface

Swedish designers were given the task of creating a national font and they called it Sweden Sans.

A design agency in Stockholm was commissioned to create a typeface to be used by the Swedish government and corporations. Taking national identity to the next level.

Sweden Sans

The designers were handed a brief to come up with a new font that would replace the various ones used on the sites of government ministries, agencies and corporations. The idea is to integrate the nation’s public information into one visual brand identity. The font had to be “fresh and dynamic”, representing Sweden to the world.

For one designer, “it was a big responsibility to be representing our country, but we were really proud to be asked,” said Stefan Hattenbach from the Söderhavet design agency in Stockholm. “Aesthetics are very important in Sweden and we have a long tradition of great architecture, furniture and design — so this was the natural next step.”

Joined with him was head of design at Söderhavet, Jesper Robinell; “we started to think about how it would work with different typefaces, then started mood boards with different fonts and pictures – especially of old Swedish signs we’d seen from the 1940s and 50s.” The pair started looking at the Swedish national flag, that yellow Scandinavian cross against a bright blue background (used since the 1600s). Combining their sketches with modern electro music, to disco and even Bob Marley.

After about six months of designing, they had drafted a modern, geometric font based on the normal sans-serif but with a few stylish tweaks to it.

“We have an expression in Swedish, lagom“, states Robinell, “which means ‘not too much and not too little’, something in the middle that means you’re content. We Swedes are happy with that. And lagom is what we’ve aimed for with Sweden Sans.”

The Q

Both pointing out that they’re really pleased with the look of the letter Q, in particular. “It has a tail”, they mention.

“It’s all about Scandinavian minimalism. If they notice the typeface too much, it hasn’t worked.” The agency has also received other design briefs from other countries looking for something similar, but they didn’t go into detail: “We can’t name names,” Hattenbach states, “as the projects are still in their first phases, but we’re currently ‘in discussions’ to do much more nation branding in future.”

We love the new Sweden Sans font and the idea behind it. What are your thoughts on it, and a nation having a brand identity?

The STAR Team

Source: The Guardian

Seachtain na Gaeilge 2015

Seachtain na Gaeilge 2015

Seachtain na Gaeilge 2015

This year’s Seachtain na Gaeilge, also known as SnaG (Irish Language Week), runs from the 1st to the 17th of March.

SnaG is one of the biggest festivals of our national language and culture in Ireland. It runs up to Saint Patrick’s Day on the 17th of March, and is celebrated in many other countries.

What’s on?

As of the 1st of March:

  • Irish week at Blackrock Castle Observatory
  • Irish films at the IFI, Temple Bar, Dublin city
  • Placename exhibition, Gorey, Wexford
  • Irish Alphabet, botanical art exhibition, Bunclody, Wexford
  • Storytelling with Seó Ó Maolalaí, Halla Contae Fhine Gall

For a full list of the many events taking place around the country, visit the official SnaG website.

About the Festival

Anyone can take part in the hundred of events organised around the country. If you’re enthusiastic about the Irish language and eager to increase your knowledge of it, then find out what events are planned in your local area. Since local authorities and volunteers run many events, there’s sure to be one in your vicinity.

No matter what grade of Irish speaker you are: fluent, learner or a novice, there are numerous entertaining and fun events to suit all ages and walks of life.

Croí na teanga — it’s you!

You can get involved with voluntary and community groups, local authorities, schools, libraries, and music, sports, arts and culture organisations; help organise events for SnaG in your area.

Why is SnaG running for two weeks?

Seachtain na Gaeilge was established in 1902 and is an annual festival in celebration of the Irish language and culture. It’s a widely recognised brand name and understood across Ireland. Its festivals have grown from strength-to-strength in recent years, thus the festival’s duration has grown from a week to up to two weeks. Since Seachtain na Gaeilge is the original brand name, it had been decided that it felt right to keep it!

Are you interested in the Irish language or Irish culture? Leave us a comment in Irish to test your skills.

The STAR Team