Damian with Rena Cushion from Enterprise Ireland
Damian with Rena Cushion from Enterprise Ireland’s ‘Get Export Ready’ program discussing languages for exporters.

Get Export Ready, Enterprise Ireland

Enterprise Ireland’s new program to help first time exporters.

Last Wednesday we attend Enterprise Ireland’s export event in the Clarion Hotel in Santry. It was a very interesting event focused on their new ‘Get Export Ready’ program.

The event was really well attended with so many companies in Ireland growing their international businesses.

The guest speaker was John Byrne of Byrne Looby Partners, International Consulting Engineers who shared his experiences in developing overseas markets such as Saudi Arabia, Abu Dhabi etc. They’ve done a great job in a tough business environment.

EI’s “Get Export Ready” program which was recently been launched outlines all the key areas for any new business going into international markets from market research, funding and advice to on-going training.

Four steps to exporting 
Four steps to export overseas.

The site offers a free Export Ready Healthcheck that you can complete and enables you to build your business plan for exporting.

By developing your business overseas you can…

  • spread the business risk across markets
  • open your company to new ideas for products and services
  • achieve greater economies of scale and become more cost competitive
  • enhance your credibility with customers
  • increase the skills, knowledge and expertise within your company

Exports and Translation

There was a number of great hints and tips given on the day to help you gain traction in your new markets.

A topic that was asked during the Q & A was about language translation and how you can do business in another country (when you don’t speak the language)? We found this one a really good question as there isn’t a single answer to this.

It really depends on your business model and how you choose to enter the target market. If you’re interested in this area, you can also download our white paper on Going Global. The white paper has lots of hints and tips on how to design and prepare for translation before you enter a new market.

Another interesting question was around English. Perhaps a simpler approach for first time exporters is to just target countries that speak English only.

Which countries speak English as their primary language?

Countries where English is the de facto languageRegion
AustraliaAustralia
United KingdomEurope
United StatesNorth America

Sovereign States

Countries where English is a de jure (official) languageRegion
Antigua and BarbudaCaribbean
BarbadosCaribbean
BelizeCentral America / Caribbean
BotswanaAfrica
CameroonAfrica
CanadaNorth America
DominicaCaribbean
EritreaAfrica
EthiopiaAfrica
Federated States of MicronesiaOceania
FijiOceania
GhanaAfrica
GrenadaCaribbean
GuyanaSouth America / Caribbean
IndiaAsia
IrelandEurope
JamaicaCaribbean
KenyaAfrica
Kingdom of the NetherlandsCaribbean (and Europe)
KiribatiOceania
LesothoAfrica
LiberiaAfrica
MalawiAfrica
MaltaEurope
Marshall IslandsOceania
MauritiusAfrica / Indian Ocean
NamibiaAfrica
NauruOceania
New ZealandOceania
NigeriaAfrica
PakistanAsia
PalauOceania
Papua New GuineaOceania
PhilippinesAsia
RwandaAfrica
Saint Kitts and NevisCaribbean
Saint LuciaCaribbean
Saint Vincent and the GrenadinesCaribbean
SamoaOceania
SeychellesAfrica / Indian Ocean
Sierra LeoneAfrica
SingaporeAsia
Solomon IslandsOceania
South AfricaAfrica
South SudanAfrica
SudanAfrica
SwazilandAfrica
TanzaniaAfrica
The BahamasCaribbean
The GambiaAfrica
TongaOceania
Trinidad and TobagoCaribbean
TuvaluOceania
UgandaAfrica
VanuatuOceania
ZambiaAfrica
ZimbabweAfrica