Language and Translation News

Why One Word Can Change Your Marketing Message

In global marketing, words are your currency. But what happens when one word has more than one meaning? That’s where polysemy comes in — and understanding it could be the difference between a powerful campaign and a confusing one.

You have a clear goal as a freelancer: more jobs in your inbox and more money at the end of the month.
You already know that high-quality, polished work is the first step to success, and this is our primary focus at STAR. But it’s not just high quality that secures more projects and higher earnings.