How to improve customer experience for international websites
Bad customer experiences on websites impact sales.
If you’re about to design a new site – will it work in other countries?
Don’t kill your international sales before you start.
Entries by Damian Scattergood
What do I think of AI Translation?
I was asked recently about the role of AI in translation, particularly focusing on the current limitations and the irreplaceable value of human translators.
Transit NXT: InDesign Gate 2024, enhanced for 2022, 2023
With the latest service pack for Transit NXT you can translate InDesign 2024 (Mac Apple M1, Mac Intel and Windows) files in Transit NXT.
Launching a product in a new market.
Launching a product in a new market? Ensure success by considering key areas: market research, competitor analysis, cultural adaptation, and more.
Challenges facing Chief Revenue Officers
How Chief Revenue Officers (CROs) can navigate the challenges of a dynamic market with the help of translation for global expansion and successful pivoting
CMO Concerns with Translation Agencies
Learn how CMOs can effectively collaborate with translation agencies to expand their global reach and improve communication.
Will AI Replace Human Translators
For C-Level executives the question is constantly being asked – can’t we just use AI and replace the slow, manual human translation process?
Translation Challenges for CMO’s
Brand Localization Matters: When expanding your brand internationally, localization is essential. It involves adapting your content, messaging, and marketing materials to resonate with the cultural nuances and preferences of each target market. This includes not only translating text but also considering visual elements, idiomatic expressions, and local context.
Why Translation Memory systems are crucial for C-Level Executives
Why Translation Memory systems are crucial for C-Level Executives and Senior Managers: