STAR TS Translation Services Blog

As a translation services company, STAR provides both document and website translation services. That’s why we are also interested in SEO.

When launching or managing a website or a blog you need to look at the best SEO practices in order to optimise your site visibility on the web.

Here is an interesting infographic we found on this subject we wanted to share.

By STAR Translation Services

In Matt Cutts latest video on Google search engine optimization he warns Google will penalize sites for over optimization.

The next generation of the Google Search Engine will analyze sites that have been heavily optimized. The idea is to level the playing field for all web users.

Listen to Matt and share your opinion with us.

What do you think? Good Move or Bad Move?

Following our article Writing to buyers – An analysis of Gobbledygook, here is a small follow-up taken from the same book, The New Rules of Marketing and PR, by David Meerman Scott, about the overuse of words in news releases and company-authored articles.

Dave Schmidt, VP for Public Relations Services at Smith-Winchester, Inc., has conducted a survey about the overused words and phrases he’s seen, and wanted to find out if editors agreed that these phrases were actually overused. Here are the three main results he found:

• “Leading” (used as an adjective): 94% of editors think this adjective is overused. “Since everybody wants to be the leading something, there are no longer any true leaders.”
• “We’re excited about/pleased/thrilled”: 76% think this phrase is overused, and not very appropriate for a company’s spokesman quote. “You need to quote your spokespeople with words that you would like to see in print”.
• “Solutions”:  68%. It is now probably best avoided.

Every time you write, you have the opportunity to communicate and to convince people. At each stage of the sales process, well-written material combined with effective marketing programs will lead your buyers to understand how your company can help them.