Global campaigns. Local impact.
Your marketing should feel relevant in every market—not simply translated into another language.
STAR Neo helps international marketing teams create, adapt, translate and deliver content across languages, markets and channels. We combine creative language expertise, specialist industry knowledge, content engineering, automation and AI to help your message reach the right audience without losing its meaning, personality or commercial impact.
From a single brochure to a continuous global content programme, we help you communicate clearly, consistently and confidently.
Plan your next global campaign
Make every market feel like home
Successful international marketing requires more than replacing words in one language with words in another. Headlines, imagery, cultural references, search behaviour, layouts and calls to action may all need to change for the local audience.
STAR Neo manages the complete multilingual marketing content lifecycle—from the first source document to the final website, campaign, video or publication.
This gives your team one connected approach to content creation, translation, review, production and delivery.
Marketing content across its entire lifecycle
Content and campaign development
Build international requirements into your content from the beginning. Our language and content specialists can support copy development, source-content review, internationalisation and campaign planning before translation starts.
Clear, well-structured source content improves translation quality, reduces unnecessary revisions and makes future updates easier to manage.
Language and cultural adaptation
Our professional linguists translate and adapt your content for its intended audience, market and purpose.
Depending on the project, this may include translation, transcreation, multilingual copywriting, editing, proofreading or in-country review. Every workflow is designed to preserve your message while making the content feel natural to the people reading it.
Automation and AI
STAR Neo combines human expertise with translation technology, connected workflows, automation and AI.
The right approach depends on the content, audience, risk, volume, deadline and budget. High-value creative content may require specialist human translation and transcreation, while suitable high-volume material may benefit from AI-assisted translation followed by professional review.
Automation helps keep files, terminology, instructions and approved content moving efficiently through the process.
Transformation and delivery
Translation is only one stage of publication.
Our content engineers and production specialists prepare multilingual content for the websites, applications, documents, videos, content-management systems and publishing channels where it will be used.
The result is finished, market-ready content—not simply translated text.
Our multilingual marketing services
Marketing translation and transcreation
Protect the meaning and emotional impact of your campaigns across languages.
We translate and adapt advertising copy, campaign materials, corporate communications, brochures, presentations, press releases, email campaigns and other customer-facing content.
For creative campaigns, transcreation gives our linguists greater freedom to recreate headlines, calls to action, cultural references and brand messages for the target audience.
Digital marketing and multilingual SEO
Reach international customers through the channels they use and the language they search in.
Our digital marketing services include:
- Website and landing-page translation
- Multilingual keyword research
- SEO title and metadata localisation
- Blog and article translation
- Search and display advertising content
- Email marketing
- Social media content
- Product and category descriptions
Multilingual SEO is not simply a matter of translating English keywords. We consider local terminology, customer language, search intent and market-specific phrasing to help your content become more relevant to local audiences.
Website and e-commerce localisation
Your website is often the first experience an international customer has of your business.
STAR Neo localises website content, menus, buttons, forms, metadata, product information and user journeys. We work with marketing teams, developers, digital agencies and content owners to manage multilingual websites efficiently.
Our services can also include linguistic testing, functional checks, layout review and localisation quality assurance before publication.
Campaign and e-commerce content
Every word on an e-commerce website has a job to do.
We translate and adapt product descriptions, category pages, promotional banners, checkout content, customer emails, marketplace listings and supporting documentation.
Approved terminology and reusable translation assets help maintain consistency across large product catalogues and frequent campaign updates.
Product and technical marketing
Technical products need marketing content that is persuasive without losing accuracy.
STAR Neo combines marketing expertise with extensive experience in engineering, manufacturing, automotive, electronics, software, life sciences and public-sector content.
We help organisations translate:
- Product brochures and catalogues
- Technical data sheets
- Sales presentations
- Product-launch materials
- Case studies
- White papers
- Training content
- Customer documentation
- Technical websites and product portals
This combination of language, subject knowledge and content engineering helps ensure that your marketing claims remain clear, accurate and credible.
One brand voice in every language
Consistency becomes more difficult as the number of markets, products, agencies and reviewers grows.
STAR Neo helps you build and maintain reusable multilingual language assets, including:
- Approved corporate terminology
- Product and industry glossaries
- Brand and writing guidelines
- Translation memories
- Previously approved translations
- Market-specific language preferences
- Reviewer decisions and feedback
These assets help translators, writers, reviewers and AI-assisted processes use the right language from the beginning.
Over time, this can reduce repetitive work, accelerate updates and strengthen your brand across every market.
The right workflow for every type of content
Not every marketing asset needs the same translation process.
Human-led translation
For creative, strategic, technically complex, sensitive or high-visibility content where specialist judgement and writing quality are essential.
AI-assisted translation with expert review
For suitable content that needs greater speed and scale while retaining professional linguistic oversight and quality control.
Automated translation
For appropriate high-volume or time-sensitive content where immediate access is more important than publication-level language.
STAR Neo helps you select the most appropriate workflow according to the content’s purpose, audience and business risk.
Connected multilingual project management
International marketing can involve many files, languages, deadlines, reviewers, agencies and internal stakeholders.
STAR’s connected project workflows help centralise the process. Your team can submit content, provide instructions, monitor progress, collaborate on reviews and receive completed multilingual assets through secure online services.
Centralised terminology, translation resources and project information also make it easier to maintain quality across departments and markets.
Marketing expertise for complex international businesses
STAR Neo supports organisations whose marketing content must be both compelling and technically accurate.
Our teams work with businesses in areas including:
- Automotive
- Electronics and technology
- Engineering
- Manufacturing
- Software
- Life sciences
- Government and the public sector
- Professional and business services
Whether you are entering a new market, launching a product, translating a website or managing a continuous flow of global content, we can build a multilingual workflow around your organisation.
Turn your content into a global business asset
Tell us what you are launching, which markets you need to reach and where your content needs to be published.
STAR Neo will bring together the language expertise, technology, automation and production services required to take your marketing content from the first idea to every audience.
Start your multilingual marketing project