The social media category features all blog posts related to social networks and the latest updates on Facebook, Twitter, YouTube, Google+, LinkedIn and many more.

Bord Gáis Energy Social Media Awards 2012, Nominated

Social Media Awards 2012, nominated

We are delighted to tell you that STAR has been nominated for the Bord Gáis Energy Social Media Awards 2012. Over the past six months, our followers will know over that we’ve been blogging, posting on Facebook and Tweeting like mad to tell everyone about translation and language. It’s been really hard work, but great fun too.


We’ve a couple of great videos that we produced, including our learn how to speak Irish videos.

The culmination of all the hard work is that we are nominated in four separate categories:

  • Online PR Campaign
  • Blog of a Business
  • Video / Video Campaign (non-broadcast)
  • Best Business Twitter account: marketing, sales sponsored

The competition will be tough. We’re up against Jedward in one of them! Wish us luck!

You can view the entire nomination list on the Social Media Award website.

The STAR Team

Tips for SEO for Big Brands

Top Tips for SEO

As a translation services company, we provide both document and website translation services. That’s why we are also interested in SEO.

When launching or managing a website, or a blog, you need to look at the best SEO practices in order to optimise the visibility of your site on the Web.

Here is an interesting infographic we found on this subject that we want to share…

Six tips on SEO for big brands

Image credit: Neo Mam Studios

The STAR Team

Google gets personal

Google gets personal, Google logo

Google gets personal with new changes in Search

Google gets personal with new personal search query results to roll out.

As part of its progress into the social media area, Google can now index your personal photos and data as posted and profile you for individual searches.

Personal search allows Google to:

  1. know more about you and what you search for
  2. allows for personalized searches based on your Google account
  3. includes personal (social) information in Google searches as required

For more information, read the full article on the Yahoo! Finance.

The STAR Team

How to Create a Social Media Policy

Captain Pat O'Connor and Damien Mulley, how to create a social media policy

Captain Pat O’Connor and Damien Mulley discussing Social media policy.

How to Create a Social Media Policy

On Friday, we attended Enterprise Ireland’s Social Media club  at the EI’s Headquarters in East Point Business Park.

Two fantastic presentations from Captain Pat O’Connor, Spokesperson and Media Relations, Irish Defence Forces and Damien Mulley of Mulley Communications on how to create, roll out and manage your social media presencewith a social media policy. As you can imagine for the defence forces this would be a tricky and sensitive area. How do you allow people to blog/tweet and socialise whilst protection national security interests and people’s public / private interests. Captain O’Connor spoke excellently about how they manage this balance. The defence forces have a very well thought out policy and process for publication of information. His presentation was open and he shared a great many valuable lessons with everyone in the room.

Damien spoke about how to manage your presence and policy, and the key elements you need to have in place for a successful “social” presence.

  1. It is very important to remember that in today’s world, a Tweet carries the same weight as a press release. Captain O’Connor spoke about how some of the defence forces tweets had reached the news before the official press releases, so you need to be careful about how and what you tweet
  2. You need to have a social media policy in place. Social Media Governance is a great site with lots of free examples and templates for social media policies
  3. You should assign people as social media commentators and train them accordingly
  4. You should register your social media profile on all the various systems even if you don’t plan to use them. It can be an expensive and long process to get them back if someone “cybersquats” them
  5. Have an emergency response policy for social media. This is important to ensure you respond accordingly to manage any situation that may arise. One company who had their database of clients “hacked” immediately sent out press releases about their data breach. This was picked up quickly by the search engines. Discussions were about the data breach and not about the actual hack. This was a much softer message and a great PR win for them
  6. Finally, ensure you tie your business strategy in with your social media strategy. Know your audience / customers: where they are (and on what platforms), how to communicate and publish appropriate messages for them. Just like any offline marketing strategy, you need to know who they are, what they are doing, where they are and when to target them, for each message

The STAR Team

Global Economics: The Joy of Stats

Global Economics: 200 countries – 200 years – 4 minutes

Visual information can be amazingly informative and interesting, especially when it comes to global economics. The other day we watched an incredible video from Hans Rosling as part of the ‘Joy of Stats’ BBC series.

It shows visually how 200 countries evolved in economic terms over the last 200 years. Interestingly the world is getting richer through globalization but there are still some gaps between regions Asia, Europe and the Middle East.

There are even some interesting differences between regions in the same country.

For people interested in global economics and how the world is changing, this is a must-see video. Another great job by the BBC.

The STAR Team

Social Media Club Seminar on Social CRM

Social Media Club Seminar, Enterprise Ireland

Yesterday we attended Enterprise Ireland’s Social Media Club seminar, Best Connected Enterprise Ireland, which was held in Dublin’s East Point Business Park.

The seminar, which started at 12:15 and ended at 14:00, opened our eyes and gave us new ideas for STAR Translation. The hot topics included:

  • establishing an internal governance strategy to build relationships online through social media
  • identifying the best social media tools and platforms
  • carrying out global communications on a small budget by using social media
  • successful B2B social media marketing

Patrick Murphy the CEO of SiliconCloud,  Ed Grant the CEO of MX Sweep and Naylla Kassam the marketing manager of MX Sweep started with the main presentation.

Also, Dr Theo Lynn, director of the DCU LINK Research Centre and Maeve Desmond, gave a short presentation on the power social networking sites such as Twitter and Facebook have on companies and how we should use this power to bring more traffic to our websites without it costing us an arm and a leg!

The STAR Team