Social Media Club Seminar on Social CRM

Social Media Club Seminar, Enterprise Ireland

Yesterday we attended Enterprise Ireland’s Social Media Club seminar, Best Connected Enterprise Ireland, which was held in Dublin’s East Point Business Park.

The seminar, which started at 12:15 and ended at 14:00, opened our eyes and gave us new ideas for STAR Translation. The hot topics included:

  • establishing an internal governance strategy to build relationships online through social media
  • identifying the best social media tools and platforms
  • carrying out global communications on a small budget by using social media
  • successful B2B social media marketing

Patrick Murphy the CEO of SiliconCloud,  Ed Grant the CEO of MX Sweep and Naylla Kassam the marketing manager of MX Sweep started with the main presentation.

Also, Dr Theo Lynn, director of the DCU LINK Research Centre and Maeve Desmond, gave a short presentation on the power social networking sites such as Twitter and Facebook have on companies and how we should use this power to bring more traffic to our websites without it costing us an arm and a leg!

The STAR Team

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