This week we noticed that Google has changed the AdWords location targeting features.
Some functions have been retired and a number of new ones have been added to improve the service.
- Search suggestions
- When you start to type a location term, Google will provide suggestions to help you quickly find your desired location.
- Nearby locations
- Nearby locations are locations that are nearby that you may also consider adding. Nearby locations can be added to or excluded from your campaigns.
- Related locations
- Related locations may be near the location that you’ve entered, have a similar name, or enclose a location that has a similar name. Related locations can be added to or excluded from your campaigns.
- Enclosing locations
- Enclosing locations are larger areas that contain the location that you’ve selected. You might consider adding this larger enclosing location if you want to reach a larger audience.
Google have provided a video introducing the new features to make it easy to implement them straight away.
The STAR Team