STAR TS Translation Services Blog

Building Brics

Our newsletter this month focuses on our core business of translation.

During Seachtain na Gaeilge we promoted our Irish translation services on social media like YouTube and Facebook. Meanwhile we are also focusing on expanding markets in the BRIC countries. STAR already has a BRIC presence supporting Brazil, Russia, India and China so we can share our knowledge on these expanding countries.  Finally we’ve been recognised for our quality and hard work by being nominated for 2 separate awards.

BRIC : Brazil, Russia, India and China are the hot topic of discussion in translation and export markets right now. According to the Goldman Sachs’ report, China and India will become the dominant global supplier for manufactured goods and services. Meanwhile, Brazil and Russia will become the dominant players for raw materials and energy.

STAR helps clients who do business in BRIC countries by providing translation services for Documents, Websites and Manuals. If you’re doing business in any BRIC country – STAR can assist you with your language requirements.

Want More BRIC?

What are the best languages to translate into? As a translation company we provide translation in over 45 languages including Irish from our offices here in Dublin 3. We analyzed all our translation for 2011 and are happy to publish the results for our global readers. The top 3 are:

1. German

2. French

3. Irish

As you might imagine our closest international neighbors are top with German and French being the most popular languages we translated last year. Irish was the 3rd most popular language being our native language.

For more results visit out top 10 languages page.

STAR spoke Irish for Language Week – with the launch of our “Irish Word of The Day” Videos . The short video series taught people how to speak a number of Irish words and sentences. You can watch the videos here on http://www.youtube.com/startranslation

What is the correct abbreviation for Doctor?

This week we are having a big debate about this one and we’re still not decided who won. There are multiple camps in this space.
Share your point of view with us – Which abbreviation do you use and why?

Follow the Dr. discussion here:

Budget 2012s finer details were released recently in the Finance Bill 2012 which contains a significant number of items that favour Foreign Direct Investments into Ireland such as:

• Research & Development (R&D) relief
• Foreign Earnings Deduction (FED)
• Special Assignee Relief Programme (SARP)
• 0% corporation tax rate for new companies.

For further information, see Finance Bill 2012

We’re delighted to tell you we’ve been nominated for 2 separate awards for our service and social media work.

Bord Gáis Social Media Awards 2012
Our Social media work has been recognized by the fact that we are nominated in 4 separate categories. You can see all the nominations here: socialmediaawards.com

Entrepreneurial Business Awards (EBA) 2012:
For our customer services and entrepreneurial drive building our business over the last few years STAR has been shortlisted for the Dublin Entrepreneurial Business Awards!

It is fantastic to have our hard work recognized by the market and our customers so thank you all for your continued support and business.

What is BRIC?

BRIC
BRIC is an acronym for the emerging countries Brazil, Russia, India and China. Most located on the east side of our ageing European continent those countries now represent a lot of growth opportunities for the global economy.

Where does BRIC come from?
People agreed that BRIC first appeared thanks to Jim O’Neil who had formerly written a paper entitled “Building Better Global Economic BRICs” in 2001. The acronym spread when Goldman Sachs published a report on 2003 “Dreaming with BRICs: The Path to 2050″. The report was a sort of prediction of our future global economy. In Goldman Sachs’ scenario, the BRICs are the heroes struggling to endorse global growth and that they would dominate the world by 2050. The report has been a good insight to the future as since publication many revelations reported in it were realized, even sooner than expected. I guess this is the reason why the first publication has been reviewed three times since its original publication (2004, 2007, and 2010).

Is BRIC the future of the world?
According to the Goldman Sachs’ report, China and India will become the dominant global supplier for manufactured goods and services. Meanwhile, Brazil and Russia will become the dominant one for raw materials and energy. When we focus on published data it is clear that BRIC will overtake the USA as the world’s biggest importer by 2014.

Embrace BRICs

STAR helps clients who do business in BRIC countries by providing translation services for Documents, Websites and Manuals. If you’re doing business in any BRIC country – STAR can assist you with your language requirements.

Want More BRIC?
There are other BRICS you might also like to explore …

• the “Big Four”

• BRICS (including South Africa)

• Chindia

• CIVETS – acronym from HSBC 2009 including Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa

• MINT – from Fidelity 2011 including Mexico, Indonesia, Nigeria and Turkey

By STAR Translation Services

Translation Planning: Qing Ming Jie 04^th April – China
Most companies will be closed in China 04th of April for Qing Ming Jie. Projects will be delivered on time as scheduled. Please take into consideration for all translation and export planning.

Global Holiday Calendar

Kenny starts four-day Business Visit to China

The Taoiseach Enda Kenny is on the last of his four-day visit to China. He is joining a trade mission involving 90 companies from Ireland. The purpose of Kenny’s current visit to China is to encourage economic and trade collaboration between Ireland and China.

Ireland has advantages which China can benefit from and China represents a vast market for Irish goods and services.

Irish companies are engaged in a continuous dynamic process of transformation centered on innovation and internationalization.

“Both Ireland and China have moved rapidly toward a knowledge-based economy built on innovation and technology, and our companies have all the elements for working more closely together.”, said Mr Kenny.

Irish culture is very popular in China and there is a great interest in Ireland among Chinese tour operators. There are also great links and possibilities in the education sector.

Mr Kenny’s visit follows the recent visit to Ireland of Xi Jinping, vice-president of China. Mr Xi said he was deeply impressed by his recent visit to Ireland and that he had many pleasant memories of the warm welcome he received in Ireland last month, reports RTE News/World.

Something we are often asked as a translation provider is if we can advise companies on how to source products from China.

One company we have worked with who specialize in this area is Chirl Sourcing.

Chirl Sourcing is a leading,experienced and innovative expert in sourcing products and components for clients who want to improve their profits With offices in Ireland and China, Chirl sources high quality product at low cost. Currently our strongest growth area is the mobile phone accessory, and promotional industries, but also we are helping a lot of companies with new inventions from concept to a mass produced product.

Source Chinese Products with Chirl sourcing

An example of their work with SECA Innovations: Chirls client, SECA Innovations, the patent holder of the multihook tape measure, enlisted the help of Chirl to turn his patented  invention into a reality.

Within four weeks Chirl had assisted SECA Innovations in engineering the tape hook and designing an ergonomic housing unique to the multihook tape. Chirl were entrusted with turning sketches and prototypes into 3D drawings and renderings, tooling the product for manufacture, manufacturing the tape, strict quality control monitoring and distribution of this unique product.

Chirl’s objective is to save your company’s valuable resources, in  both time and money, and we do this by providing the following services:

•        Sourcing products to your specification
•        Contract negotiations including technical translations from  English to Chinese
•        Factory Inspections
•        Manufacturing Supervision
•        Shipment Inspections
•        Logistics & delivery
•        Value added Services

Chirl understands the differences in culture and business practices between Ireland and China. Due to this we can extract the value and quality that China has to offer. Our negotiations are direct with the manufacturers which are certified to ISO 9001 and / or industry specific certification.

For more information, contact Ray Doyle on 01-8774444 or email ray@chirlsourcing.com

Visit: Chirl Sourcings Website at http://www.chirlsourcing.com/

STAR provides English to Chinese Translation Services to help our clients grow their business in the Asian market.