STAR TS Translation Services Blog

Building Brics

Our newsletter this month focuses on our core business of translation.

During Seachtain na Gaeilge we promoted our Irish translation services on social media like YouTube and Facebook. Meanwhile we are also focusing on expanding markets in the BRIC countries. STAR already has a BRIC presence supporting Brazil, Russia, India and China so we can share our knowledge on these expanding countries.  Finally we’ve been recognised for our quality and hard work by being nominated for 2 separate awards.

BRIC : Brazil, Russia, India and China are the hot topic of discussion in translation and export markets right now. According to the Goldman Sachs’ report, China and India will become the dominant global supplier for manufactured goods and services. Meanwhile, Brazil and Russia will become the dominant players for raw materials and energy.

STAR helps clients who do business in BRIC countries by providing translation services for Documents, Websites and Manuals. If you’re doing business in any BRIC country – STAR can assist you with your language requirements.

Want More BRIC?

What are the best languages to translate into? As a translation company we provide translation in over 45 languages including Irish from our offices here in Dublin 3. We analyzed all our translation for 2011 and are happy to publish the results for our global readers. The top 3 are:

1. German

2. French

3. Irish

As you might imagine our closest international neighbors are top with German and French being the most popular languages we translated last year. Irish was the 3rd most popular language being our native language.

For more results visit out top 10 languages page.

STAR spoke Irish for Language Week – with the launch of our “Irish Word of The Day” Videos . The short video series taught people how to speak a number of Irish words and sentences. You can watch the videos here on http://www.youtube.com/startranslation

What is the correct abbreviation for Doctor?

This week we are having a big debate about this one and we’re still not decided who won. There are multiple camps in this space.
Share your point of view with us – Which abbreviation do you use and why?

Follow the Dr. discussion here:

Budget 2012s finer details were released recently in the Finance Bill 2012 which contains a significant number of items that favour Foreign Direct Investments into Ireland such as:

• Research & Development (R&D) relief
• Foreign Earnings Deduction (FED)
• Special Assignee Relief Programme (SARP)
• 0% corporation tax rate for new companies.

For further information, see Finance Bill 2012

We’re delighted to tell you we’ve been nominated for 2 separate awards for our service and social media work.

Bord Gáis Social Media Awards 2012
Our Social media work has been recognized by the fact that we are nominated in 4 separate categories. You can see all the nominations here: socialmediaawards.com

Entrepreneurial Business Awards (EBA) 2012:
For our customer services and entrepreneurial drive building our business over the last few years STAR has been shortlisted for the Dublin Entrepreneurial Business Awards!

It is fantastic to have our hard work recognized by the market and our customers so thank you all for your continued support and business.

What is BRIC?

BRIC
BRIC is an acronym for the emerging countries Brazil, Russia, India and China. Most located on the east side of our ageing European continent those countries now represent a lot of growth opportunities for the global economy.

Where does BRIC come from?
People agreed that BRIC first appeared thanks to Jim O’Neil who had formerly written a paper entitled “Building Better Global Economic BRICs” in 2001. The acronym spread when Goldman Sachs published a report on 2003 “Dreaming with BRICs: The Path to 2050″. The report was a sort of prediction of our future global economy. In Goldman Sachs’ scenario, the BRICs are the heroes struggling to endorse global growth and that they would dominate the world by 2050. The report has been a good insight to the future as since publication many revelations reported in it were realized, even sooner than expected. I guess this is the reason why the first publication has been reviewed three times since its original publication (2004, 2007, and 2010).

Is BRIC the future of the world?
According to the Goldman Sachs’ report, China and India will become the dominant global supplier for manufactured goods and services. Meanwhile, Brazil and Russia will become the dominant one for raw materials and energy. When we focus on published data it is clear that BRIC will overtake the USA as the world’s biggest importer by 2014.

Embrace BRICs

STAR helps clients who do business in BRIC countries by providing translation services for Documents, Websites and Manuals. If you’re doing business in any BRIC country – STAR can assist you with your language requirements.

Want More BRIC?
There are other BRICS you might also like to explore …

• the “Big Four”

• BRICS (including South Africa)

• Chindia

• CIVETS – acronym from HSBC 2009 including Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa

• MINT – from Fidelity 2011 including Mexico, Indonesia, Nigeria and Turkey

By STAR Translation Services