Archive for August, 2010

Aug 23 2010

Google Adwords – new support forum

Published by STAR translation under Business,ecommerce

For all internet marketeers and ecommerce teams a useful new link for you.

Google today launched a new Help Forum dedicated to SMEs who are managing their own AdWord campaigns:

http://www.google.com/support/forum/p/AdWords

Google has lots of other support forums to discuss how to get the best from your online spends :

http://www.google.com/support/forum

STAR helps clients do more international business by providing the language services, support and advice for developing international websites.

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Aug 23 2010

STAR Sponsors Formula 3 Driver Christopher Zanella

Published by Ciara under Automotive Industry,Business

STAR Sponsors Formula 3 Driver Christopher Zanella.

STAR Group is proud to announce its involvement in the Formula 3 Euro Series by sponsoring the young driver Christopher Zanella.

Formula 3

Formula 3 - Christopher Zanella

The young Swiss racing talent is racing for the Motopark Academy supported by Volkswagen. He also competes in the Italian F3 championship with team JD-Motorsport.

Christopher has a fantastic dynamism, vigor and ambition. We wish him all the best for the upcoming championship.

For more information on the Formula 3 Euro Series visit:

Formula 3 Euro Series

STAR provides specialist translation services to the automotive industry.

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Aug 23 2010

Effect and Affect

Published by Ciara under Better English,Education

Effect and affect can each be used as both a noun and a verb. They are easily confused as they sound similar and the two main usages are associated with something being changed or altered.

If you’re not sure which to use, a good rule of thumb is that effect is more often used as a noun and affect as a verb. This holds true for almost all situations in Standard English.

The two more common words
-Effect (Noun): A result or impact, something caused by something else.
“The new teacher had a positive effect (impact) on the school.”

-Affect (Verb): To alter or change (or have an effect on)
“The new teacher affected (altered) the way the school was run.”

The two less common words
-Effect (Verb): To cause something to happen or occur.
“The new teacher effected (brought about) curricular and disciplinary change.”

-Affect (Noun): A psychology term for an external display of emotion.
“The new teacher noticed that the boy had flat affect (showed no emotion).”

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Aug 18 2010

Best method of managing multi-regional websites

Did you know that according to Google, a majority of users surveyed felt that having information in their own language was more important than a low price?

Google works hard to show users the best possible search results. Often those are going to be pages that are localised for the user’ s location and or in the user ‘s language.

If you’re planning to take the time to create and maintain a localised version of your website, making it easy to recognise and find is a logical part of that process.

Google Webmasters post series takes a look at what is involved with multi-regional and multi-lingual websites from a search engine point of view. A multi-regional website is one that explicitly targets users in various regions (generally different countries); we call it multilingual when it is available in multiple languages, and sometimes, the website targets both multiple regions and is in multiple languages.

Visit Googles WebMasters page for complete information

STAR Translation helps our clients do more international business by providing website translation services and support in over 40 languages.

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Aug 04 2010

Translation client challenges in the mind of the buyer

Published by Ciara under Business,Podcast

In a recent Dublin City FM 103.2 radio interview, Damian Scattergood, STAR’s Managing Director, discusses translation from a buying perspective.

Damian is interviewed by Paul Lanigan of Sandler Institute

In the Mind of the Buyer is a regular slot hosted by Paul to discuss professional sales processes.  Here both he and Damian discuss the challenges that face clients when they approach translation for the first time.

Packed with snippets of real-life information, this will give you plenty of food for thought if you are looking at purchasing technical translation services

Listen here:  http://www.star-ts.com/audio/motb25thmay.mp3

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