Jun 14 2010
Les numéros d’urgence dans le monde diffèrent d’un pays à l’autre.
Vérifiez toujours les numéros d’urgence d’un pays avant d’y voyager.
Le numéro universel pour appeler les urgences
depuis n’importe où en Europe est le 112.
| Police | Ambulance | Fire Brigade | |
| Andorre : |
110 | 118 | 118 |
| Autriche : |
133 | 144 | 122 |
| Belgique : | 101 | 100 | 100 |
| Irlande | 112 ou 999 | ||
| Italie : | 113 | 118 | 115 |
| Suisse : | 117 | 144 | 118 |
Jun 09 2010
This article has been inspired by David Meerman Scott’s excellent book, The New Rules of Marketing & PR, which we recently had the pleasure of reading, and strongly recommend.
Do the phrases scalable, world class, robust, easy to use, flexible, next generation sound familiar to you? Have you ever gotten bored of these redundant and extremely standardized phrases? If so, it’s hardly surprising, as these adjectives are likely to be found in most marketing websites nowadays. David Meerman, with the help of Factivia (from Dow Jones), conducted an analysis on approximately 388,000 news releases in a nine month period, and found out that over a fifth of them contained at least one of these words (the winner being “next generation”, which had been used 9,895 times).
Meerman invented a name for these boring adjectives: gobbledygook.
How did we get to such poor writing?
To Meerman, it can be summed up in a few words:
“Marketers don’t understand buyers, the problems buyers face, or how their product helps solve these problems. That’s where the gobbledygook happens.”
By not using a closer approach to the buyer, these companies deprive themselves of the opportunity to convince people that their product is the right thing to buy. Also, it doesn’t make any of them stand out from the crowd.
The phrases above denote the vocabulary used by a certain kind of business. But the lesson is for all types of companies:
“Avoid the insular jargon of your company and your industry. Instead, write for your buyers.”
