Jun 17 2013

How to test your Website on iPhone and iPad

Ok so you’ve designed your beautiful new website and done all the SEO, CSS, HTML coding and included amazing new imagery and messaging.

The key question: How does it look to your users?

Mobile computing is on the rise so you need to check your site and apps on various platforms, particularly iPad and iPhone as they are the leaders in the mobile space.

We’ve come across a great web tool that allows you view any website as if viewed on iPad or iPhone. Just visit this site and enter your website details.

www.ipadpeek.com

You can view your site on multiple platforms and orientations.

If you’re into the iPad you may also like to visit the official iPad developers site: https://developer.apple.com/ipad/sdk/

iPhone (IOS) Developer site: https://developer.apple.com/devcenter/ios/
Safari Developer: https://developer.apple.com/devcenter/safari/

CSS3 development tutorial: http://www.w3schools.com/css3/

One of the things you also should be doing is enabling your website to be mobile aware using HTML5 and CSS3. There are a few great tutorials on this subject on youtube.

https://www.youtube.com/watch?v=eOG90Q8EfRo

https://www.youtube.com/watch?v=P8C5vPzvYhM

Happy web development.

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Jun 13 2013

Top 100 Language Service Providers 2013

This week the Common Sense Advisory released its report on the Top 100 Language Service Providers in the world.

Common Sense Advisory is an independent Massachusetts-based market research company that helps companies profitably grow their international businesses and gain access to new markets and new customers.

STAR ranks as the 7th largest translation agency in the world.

The top 10 are…

#1 Lionbridge Technologies
#2 HP ACGCommon Sense Advisory
#3 TransPerfect/Translations.com
#4 SDL
#5 LanguageLine Solutions
#6 euroscript international S.A.
#7 STAR Group
#8 Welocalize, Inc.
#9 RWS Group
#10 ManpowerGroup Solution – Language Services

We are delighted to be in the Top 10 again this year. STAR has shown consistent growth over the last 25 plus years. With offices around the globe we are perfectly positioned to help our clients grow their global business.

The full report is available from Common Sense Advisory:

Highlights of the report showed that some of the bigger companies got bigger. STAR was amongst the elite 6 highlighted in this area.

The report also detailed some of the fastest growing areas of the international language business. Nearly 75% of respondents reported that translation was the fastest-growing service, followed by website globalization, software localization, and on-site interpreting.  Other areas of note include Voice-over dubbing and narration, and Subtitling. STAR offers all of this services to our clients. STAR’s digital marketing team provide many voice and video services to help clients deliver multimedia content in multiple languages.

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Jun 12 2013

Baby Talk : An other way to see language

Published by Star Translation under Education,Languages

Have you ever observed a mothers behaviour in her new-borns presence? She will communicate in a very simplistic language, often peppered with high pitched tones. It is not uncommon to add a particular face, with lip-rounding, as if about to kiss. Parents naturally adopt this attitude, firstly because a baby doesn’t yet know how to speak, and of course because they want feedback, they expect a baby’s reaction: A smile, eyes wide open … This language is only adopted with babies, you will never see two adults talk this way. It would either be patronizing or simply crazy. Sometimes, however, it’s possible to hear this language when we speak with animals though.

Baby talk, is the language adopted with babies, also called Infant Direct Speech (IDS). This type of language used naturally seeks to attract the attention of children who know nothing about the world where they were born, but also to transmit emotional cues such as anger or joy. The two main characteristics of this language are, of course, higher pitch and emotional tone. Sentences are often short and vocabulary is simplistic and improved for the baby.

Studies have shown that babies prefer we talk with a high-pitched voice for them. For a few months, babies were tested. Records of adult-direct speech and infant-direct speech were released during sleep. The results showed clear reaction, electricity and blood flow changes during the broadcast of baby talk.

Similarly, face and voice are essential, since babies don’t know the meaning of words. Babies have been subjected to baby talk but not in their birth language. Positive and negative ideas were communicated in baby talk for them, and their reactions was appropriate. This proves that the attitude has a prominent place in language.

Baby talk is also known to promote awareness of children and language learning. It’s like when we learn a new language, it is important that we repeat the words several times. Emotionally, the child feels acknowledgment, so it can grow with confidence.

This infant behaviour is present in all cultures and all countries, since it is natural to do so, just as parents love their children and it is also a way for them to communicate their love. Only two civilizations, Kaluli of New Guinea and Quiché Mayan don’t converse with their baby or talk to them as adults.

Example of Baby-talk words :

Source :

“A Little Book Of language” by David Crystal

Parenting Science : http://www.parentingscience.com/baby-communication.html

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Jun 12 2013

Translation Planning: Dragon Boat Festival 12th June – China.

Published by Star Translation under Holidays

Translation Planning: Dragon Boat Festival 12th June – China.
Most companies will be closed in China 12th of June for Dragon Boat Festival. Please take into consideration for all translation and export planning.

Global Holiday Calendar

http://www.star-ts.com/translation-blog/index.php/translation-holiday-calendar/

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Jun 10 2013

Accents: Just say “Hello” – I’ll tell you where you come from!

Have you ever met someone and know immediately where they comes from – just by hearing them speak? Accents and tone of voice are often overlooked as powerful means of communication with its intonation, word pronunciations and its expressions.

There are now a multitude of accents in every language all around the world. Accent actually is a legacy of our history; it symbolizes our roots, regional habits, our country. It’s a real identity sign. It defines who you are and where you come from.

Lets look at the English Language: There are a number of variant English accents. Obviously there is the native English accent to the United Kingdom (in all its forms, versions and regional accents). Irish people speak English – so we find the Irish accent, there is the North American accent, Scottish accent, Australian accent and so on. For English natives, it’s easy to identify who is who and what region they come from. For foreigners, however, it’s difficult to always understand.

Besides the geographical aspect, we note for several centuries, accent has been associated with social status. This concept is fading now, but has long been seen as standard. The neutral accent, or no accent, would have been aligned with important people in social hierarchy.  Regional accents have long handicapped poorer people seeking to find a job, for example. Today the neutral accent is often used in politics or on television. Listen to BBC or SKY news. A lot of the presenters whilst coming from a wide variety of national backgrounds speak in a very similar tone and accent.

Accent can be quickly identified, but often divided into categories and described in social terms as: “Ugly”, “Beautiful”, “sexy” and so on…
So there is another definition of how you are seen by your accent. Have you ever spoken to someone on the phone only to find them a “different person” when you meet them face to face?

An American study by Language and Psychology Departments at Stanford University, tested some 3,000 Americans whilst flirting. This study showed that the English accent that seems to appeal most to men, whilst women preferred the Irish accent.

In France, study by the “Parship” dating website, shows that the southern accent (Toulouse city), is the most charming. However the Northern accent, illustrated by the French film “Welcome to the land of Ch’tit”, is just described as funny.

Generally, Facebook fan page users of Lonely Planet travel guide chose in order, the Spanish accent, French accent and Irish accent as sexiest ! (Study for Valentines Day Context).

So what’s your favorite accent ?


Extracted from source : “A Little Book of Language” – by David Crystal

http://www.freelang.com/blog/lorigine-des-accents-regionaux,2011-03/

http://weeklyworldnews.com/headlines/19246/british-accent-no-longer-sexy-study-finds/

http://www.lonelyplanet.com/blog/2011/02/15/whats-the-worlds-sexiest-accent/

If you want to say “I Love You” in other languages visit http://www.star-ts.com/iloveyou : – .You can here lots of different audio samples.

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Jun 10 2013

Translation Planning: Queen’s Birthday 10th June – Australia.

Published by Star Translation under Holidays

Translation Planning: Queen’s Birthday 10th June – Australia.
Most companies will be closed in Australia 10th of June for Queen’s Birthday. Please take into consideration for all translation and export planning.

Global Holiday Calendar

http://www.star-ts.com/translation-blog/index.php/translation-holiday-calendar/

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Jun 05 2013

World Flower Competition, Bloom 2013

Published by Star Translation under Business,STAR

Bloom 2013

Our managing director Damian Scattergood took a visit to Bloom 2013 at the weekend to take advantage of the fantastic weather we are having.

It was a great day, lots of flowers and great ideas for the garden designers and novices alike.

We ran into Neven Maguire the celebrity chef who was giving cooking demonstrations at the. Neven was working hard all day but made time to visit the childrens cupcake competition as a surprise guest to give lots of inspiration to younger aspiring cooks.  He had a chat with all the entrants and made it a great family day for them all getting photos together, including Damian who is also a keen cook in his spare time.

We came across the World Flower Competition 2014 which Damian thought was a really innovative idea. To promote the event there was a beautiful arrangement containing flowers from various regions around the globe.  Interleaved with flags from the country it stood out for us. Great idea. This was create by Carol Bone and Gillian Scanlan. The World Flower Competition 2014 will be held in the RDS next year.

Some of the many flower arrangements at Bloom 2013

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Jun 05 2013

Medical Illustration – From Unseen to Amazing

Today I wanted to discuss Medical Illustration. We cover English writing and Translation issues a lot in our blog but we frequently overlook the other side of technical documentation – the pictures (for want of a better word). I hope we don’t insult any illustrators with the word pictures. Sometimes it’s a bit like how people refer to translators – we just change the words to other languages. In reality true translation and illustration is far more complicated that just words and pictures.

They say a picture speaks a thousand words. Good Illustration speaks even more. They can describe unseen images, concepts even processes. They form a key part of our understanding. Look at any of our recent context posters on “cells, tablets etc”. Having context is so important to understanding how to translate and even use a product.

Medical translation is a perfect example of precision, meaning and process. Its not always possible for doctors to see every human part for real during training. So accurate and functional illustration is paramount to their success and subsequently our lives. I have to thank Chuck Green of Ideabook for his synopsis of the medical illustration profession. If you need ideas and inspiration his website is fantastic.

Here’s a great example of unseen biology: http://youtu.be/WFCvkkDSfIU

So how do you get into the medical illustration business?

Here’s a great PDF from the American Medical Association describing the job role of a great medical illustrator. http://www.ama-assn.org/resources/doc/med-ed-products/ah10-medical-illustrator.pdf

Systems and Animations:

For video animation check out the AXS studios in Toronto who produce some amazing animations: http://www.axs3d.com/

History of Medical Illustration:

For those who would like to learn more about the history of medical illustration take a look at this video (45 mins) https://videos.med.wisc.edu/videos/7795

Benjamin Mandel, MD , discusses his work in the area over the last few years – amusing and informative.

Visit the Association of Medical Illustrators:  http://www.ami.org/medical-illustration/history-of-medical-illustration.html

Designers you should also check out : Medical Illustration SourceBook: http://www.medillsb.com/BrowseBook.aspx

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Jun 03 2013

Translation Planning: Foundation Day 3rd June – Australia.

Published by Star Translation under Holidays

Translation Planning: Foundation Day 3rd June – Australia.
Most companies will be closed in Australia 3rd of June for Foundation Day. Please take into consideration for all translation and export planning.

Global Holiday Calendar

http://www.star-ts.com/translation-blog/index.php/translation-holiday-calendar/

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Jun 03 2013

Translation Planning: June Bank Holiday 3rd June – Ireland.

Published by Star Translation under Holidays

Translation Planning: June Bank Holiday 3rd June – Ireland.
Most companies will be closed in Ireland 3rd of June for June Bank Holiday. Please take into consideration for all translation and export planning.

Global Holiday Calendar

http://www.star-ts.com/translation-blog/index.php/translation-holiday-calendar/

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