The digital marketing tag features blog posts about, and related to, online marketing: the use of digital technologies to promote services and products online.

Posts

Are you spamming your clients?

Spamming your clients

Spamming Your Clients

Probably one of the biggest dilemmas for marketing managers today is whether they are seen to be spamming their clients or not. Marketeers have to communicate with current and prospective clients and do so on a daily basis. How do you know if your emails are being caught as spam or are being received favourably by your clients.

A good place to start your education and testing is with the Swiftpage email delivery system. We use the system ourselves and we find it very useful.

Online Deliverability Education

They also provide education online with video tutorials on how best to create spam free emails. Visit Swiftpage email marketing.

The STAR Team

Gareth Dunlop and Damian Scatttergood

Enterprise Ireland’s E-marketing Workshop

Gareth Dunlop and Damian Scattergood at EI's e-marketing workshop.
Gareth Dunlop and Damian Scattergood discuss the advantages of good content online.

Enterprise Ireland: E-marketing Workshop

Where: Crowne Plaza Hotel, Dublin on 20th of October 2011.

Today we attended an excellent event on international Web design, marketing and communication run by Enterprise Ireland in the Crowne Plaza in Blanchardstown.

The opening address was by Jennifer Condon, Divisional Manager of EI who spoke about the importance of the Web in driving Ireland’s future success.

Aileen O’Toole director of Amas spoke about the growth of the Internet and ecommerce sales for Irish companies. Some facts included:

  • 72% of households access the Internet at home, a very high penetration
  • Your online presence will directly impact your offline sales
  • 90% of people surveyed in Europe prefer to browse websites in their local language, so translation is important
  • Bad translation will lose you business and advised against using free tools like Google Translate

Next up was Gareth Dunlop who gave an amazing presentation on how content is king!

Gareth’s presentation style is very relaxed and direct to the point. Creating good content is important. He showed us an example of a stock photograph of a group of people used on 10 different websites. “Surely these people don’t work for all these companies,” he said! Creating your own photos and content shows an honesty that comes across to your customers.

In the old days, websites just had the basics — visitors to your site now demand content they can use however, as Gareth stated “Internet simplicity, is very difficult to achieve.

Ed Field meets Damian Scattergood, Enterprise Ireland's e-marketing workshop
Ed Field, CEO of Digino Marketing speaking to Damian Scattergood at Enterprise Ireland’s e-marketing workshop.

Ed Field from Digino Marketing followed with the next step, communicating your message to your target audience. I found this very thought-provoking. Ed had a slightly different spin on the classic USP. We all talk about Unique Selling Points and Elevator pitches, but at the end of the day Ed asks “what are you brilliant at?”

It’s amazing how a simple question can result in a lack of responses. We all struggled to define what our USPs, but I can tell you instantly what we are brilliant at. “We are probably the best technical translators in the world.”  We are excellent at technical documents and technical marketing. Now, how do I get that message across on our website and marketing material. Certainly it’s a lot easier than defining a USP statement.

When customers visit your website you have to get their attention in 6 seconds and convince them in under 3 minutes. There is no space on your website for fluffy text. People just want answers. When was the last time you visited an airline website to see what planes they have? Never. You just want to buy a seat. Does this apply to your business?

Now, once you have all this sorted out on your website, can you now do it in 12 languages? That was John Coburn’s topic International Search Engine Marketing.

It was an excellent morning with plenty of thought-provoking ideas, and work for us to do on our own export sales.

The STAR Team