STAR TS Translation Services Confidence in a Translated World.

How accurate is your translation?

Certain documents can have very specific quality requirements placed on the translation.

In financial investment is '100% Capital Secured' the same as '100% Capital Gauranteed'? How do you identify such issues during the translation process.

STAR operates a program of back-translation for such sensitive documents. Two completely autonomous teams work on your project. The first team translates into the target language and the second team without reference will translate the new language back into English again. Then both sets of English (or source) documents are compared to see if they are the same. Wherever the English is different the translation is reviewed by the original team. This is best practice process to deliver superior quality translation.

Back translation can also be used in marketing text translation. Often marketing copy can be emotional or have a specific meaning 'selling' to its audience. So when translated it becomes more than just about the words. Will the translation carry the same sales message, the same branding message, will it still be relevant to the target audience. Performing back translation work can ensure that you compare the meanings. Once you are happy your meaning, intent and brand is maintained you know your translation quality is just right for your market and bottom line sales.

Call us now to discuss how we can help your team deliver superior quality translation.